Hello, my name is Luisa and I am a gallerist.


Hello, my name is Luisa and I am a gallerist. This would be the presentation if she were in an addiction support group. Is being a gallerist an addiction? As I write it I'm not sure if I like the ideas that come to me. We trust people who in some cases are not loyal to us, in whom we invest or spend our money. These people sometimes yell at us and disrespect us, I guess that's how they think they're venting their frustration. But, hey artist: I am from the side of the good and of those who believed in you. Do the creators of work make the efforts of an art gallery invisible?

There is something that surprises me since I am a gallerist. A person who paints once told me that the main function of a gallerist is to hold the glass of cava elegantly. I don't drink cava, but the galleries pay for that cava with money that sometimes we don't earn from the sale of their works. By the way, we talked about the difference between someone who creates more or less aesthetic things and an artist another day.

It has surprised me since I dedicate myself to this the enormous ignorance that there is about what an art gallery is. Phrases like the one above, especially coming from someone who has been doing it for decades, seem terrible to me. Someone who creates work should know his trade and if he doesn't know what an art gallery is, maybe he should rethink some things.

At first it struck me that some really good work did not have the recognition that it would a priori and visually deserve. When you give these people a chance, they understand why they fail. One thing is clear, in business you never touch the person. If you do business with someone, you talk about the business, but you don't insult the person you work with, you don't yell at them, they are rude or intimidated. I imagine that the stories about Vincent van Gogh are doing a lot of damage and all those people without social skills think that these deficiencies are going to make them great. I don't know, but in a way it hurts that many of these people end up leaving this world without having lost that illusion of being successful, with a few storage rooms full of work that in the end almost nobody, or nobody, is interested in. The value of a work is given by an artistic career and the professionalism of the person who creates it. That person needs someone to present them in the most important forums and that someone is art galleries.

It is difficult to talk about the necessary social skills because the palette of deficiencies is large and very particular to each person.

But in general, if someone invests in another person, they should reflect on the meaning of the word investment and what it entails for who invests. Seems logical, right? I imagine that part of those who read this do not understand it, especially if in reflection they position themselves in the role of receiver of goods. It is better to understand and empathize by putting yourself in the role of the investor. If you still don't understand it, an example is understanding the difference between giving your money to someone random or paying your own home mortgage. Grotesque, right? Especially since the person who receives that money on the street will never appreciate it and may not make good use of it.

The life of the gallerist is hard. A failed exhibition leaves us without holidays. A second failure, opens the approach if it really is so urgent to change that window at home through which water enters when it rains. Yet another flop and the store-bought brands start to look inaccessibly expensive. Meanwhile, the galleries continue to publish a dolce vita with a successful image on the networks, because a photo is just that, a photo. Meanwhile, the galleries continue to publish a dolce vita with a successful image on the networks, because a photo is just that, a photo.

I am a gallerist and I like it; maybe it's an addiction. I like to discover quality art and artists, I like it when their work succeeds and it hurts me when my efforts are not valued. Each disappointment is a duel that must be worked on. And a part of overcoming grief is looking for new challenges and new opportunities.